Privacy Policy

Effective Date: July 1st, 2024

Introduction

Versa Cargo ("we", "our", "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

  1. Personal Data: Includes your name, email address, phone number, shipping address, and payment information collected during inquiries and transactions.
  2. Device Information: IP address, browser type, operating system, and browsing behavior collected automatically when you visit our site.
  3. Cookies and Tracking Technologies: Used to enhance user experience and gather analytics.

How We Collect Information

  • Direct Interactions: Information provided by you through website forms, email subscriptions, customer service interactions, and transactions.
  • Automated Technologies: Information collected automatically through cookies and other tracking technologies when you use our website.

Use of Information

We use the information we collect for various purposes, including:

  • Processing Quotes and Orders: To handle inquiries and complete transactions.
  • Customer Support: To provide assistance and respond to inquiries.
  • Marketing Communications: To send promotional materials and updates (with user consent).
  • Shipping Management: To facilitate the delivery of products.

Sharing of Information

We share your personal information with:

  • Shipping Companies: To ensure the delivery of your orders.
  • Payment Processors: For the purpose of processing payments (currently using cashier checks, Zelle, or PayPal; potential future use of credit cards).
  • Compliance and Protection: To comply with applicable laws and regulations, respond to legal requests, and protect our rights.

Data Security

We take data security seriously and employ the following measures to protect your information:

  • Hosting on Amazon Web Services (AWS): Our site is hosted on AWS, which provides robust security measures including:
    • SSL/TLS encryption for data in transit
    • Encryption at rest for stored data
    • Web Application Firewall (WAF)
    • Multi-factor authentication (MFA)
    • Regular security audits
  • Regular Monitoring and Updates: We conduct continuous monitoring for vulnerabilities and perform regular updates to our security practices.
  • Access Control: We implement strict access controls to ensure that only authorized personnel can access sensitive data.
  • Employee Training: Our team undergoes regular security awareness training to stay updated on the latest security best practices.

User Rights

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request corrections to any inaccuracies in your personal data.
  • Deletion: Request the deletion of your personal data.

To exercise these rights, contact us at privacy@versacargo.com. We will respond within a reasonable timeframe.

Data Retention

We retain your personal information for the following periods:

  • Inquiry Information: Up to 2 years for information from potential customers who request quotes or information.
  • Customer Information: Up to 7 years for information from customers who make purchases.
  • Marketing Data: Retained until the user opts out or unsubscribes, including information used for email campaigns and other marketing communications.

Cookies and Tracking Technologies

Versa Cargo uses cookies and similar tracking technologies to enhance user experience and for marketing purposes. This includes:

  • Essential Cookies: Necessary for the operation of our website.
  • Performance and Analytics Cookies: Help us understand how visitors interact with our site, using tools like Google Analytics.
  • Functionality Cookies: Remember your preferences and settings.
  • Advertising and Marketing Cookies: Deliver targeted advertisements and measure their effectiveness, including cookies from Google, Meta, HubSpot, etc.
  • Social Media Cookies: Enable sharing via social media platforms.

Managing Your Cookies: You can manage your cookie preferences through your browser settings or by using opt-out mechanisms provided by cookie providers. Additionally, our cookie consent banner allows you to manage your preferences when you first visit our site.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

Examples:

We use Google Analytics to understand how our customers use the site. More about how Google uses your Personal Information can be read here. Opt-out of Google Analytics here. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. Some of this information is collected and shared directly with our advertising partners, and in some cases through cookies or other similar technologies (with your consent, depending on your location).

Opt-Out:

Versa Cargo uses cookies and similar tracking technologies to enhance user experience and for marketing purposes. This includes:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  • Additionally, you can opt out of some services by visiting the Digital Advertising Alliance's opt-out portal here: http://optout.aboutads.info/

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from minors. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Legal Basis for Processing

We process your personal data based on:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Our legitimate interests, provided your rights and interests do not outweigh these

User Rights Under GDPR and CCPA

You also have the right to data portability and the right not to be discriminated against for exercising your privacy rights. Contact us at privacy@versacargo.com to exercise these rights.

International Data Transfers

We may transfer your personal information to countries outside your country of residence. When we do so, we ensure that your data is protected by appropriate safeguards, such as standard contractual clauses approved by the European Commission.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be notified through a prominent link on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

For any privacy-related inquiries, please contact us at:

Email: privacy@versacargo.com